I’m Nina Salehpoor, an Art Director and Brand Designer with 12+ years of experience building brands, shaping campaigns, and turning ideas into visual experiences.
 

I’m drawn to the space where strategy, storytelling, and design come together. I like understanding the bigger picture first—what a brand stands for, what it needs to communicate, and who it needs to connect with—then finding the visual direction that brings it all together.

My experience ranges from building brand identities from the ground up to evolving established brands, across advertising, digital, print, editorial, packaging, and visual communications. I’m equally comfortable developing the big creative idea or getting into the details that make the final work feel considered and complete.
 

For me, great design isn’t simply about making something look good. It’s about creating clarity, character, and connection—design that gives a brand a stronger presence and leaves something behind.

And because creativity doesn’t really switch off at the end of the workday, I’m often painting, exploring visual art, listening to music, or finding inspiration in the world around me.